Promotional items can be anything from a pen to water bottle, a t-shirt to a pin. How might you use promotional products as a community of faith?
Event Volunteer & Staff: If you are running an event where it is helpful to differentiate your volunteers and staff from the attendees, there are lots of ways to do that! Buttons, t-shirts, and hats.
Speakers & Special Guests: How do you give them a meaningful gift? Inscriptions, books, or something more unique?
Volunteer Thank Yous: Thanking your volunteers is critical. We often remember to do it at the end of an event, but could you thank your ongoing volunteers at your community of faith?
Special Milestones: Is it your 50th, 100th, 200th anniversary as a community of faith? Is there a neat momento that you could share?
1. Think about your Audience
What would they appreciate? What would they use? Don't assume this, test it by asking.
2. No More Than Three
Don't have more than 3 messages on anything! 2 is actually the preferred amount with a picture and a line. Anything else becomes overwhelming very quickly and often will make the product look cluttered.
3. The Crest
When using the United Church of Canada crest, make sure that it is the new crest and that you are keeping the same width and height ratios so that the crest is not distorted. The use of the crest must be approved by the General Secretary and there are guidelines on its use.
4. Ethically Made
When possible, consider how a product has been manufactured and their overall supply chain. How have you reduced the impact on the environment through your choices? This also goes back to the first tip, think about your audience so that they don't throw this out.